El Chullo de Vicky

Product Concept
Character Development | Branding | Toy Design
(Fabric toy, Paper Toy and more to come)

To view more of this project please visit the website:


The Fabric Toy and Packaging


An adorable companion for those who love to travel.
This project includes branding, character design, product design and package design.

Who is Vicky?
Vicky is an adventurer who likes to visit new places and take pictures (specially selfies).

What does "Chullo" mean?
It is Spanish for an Andean style of hat with ear-flaps, made from vicuña, alpaca, llama or sheep's wool. Alpaca has wool-like qualities that help to insulate its wearer from the harsh elements in the Andean Mountain region.The Andes extend from north to south through seven South American countries: Venezuela, Colombia, Ecuador, Peru, Bolivia, Chile, and Argentina. This concept includes Vicky, several message cards in 3 languages (English, French and Spanish) to place on Vicky's Chullo, as well as paper cut-out luggage both assembled and flat for the user's entertainment.
This product is meant to be an endearing gift for travelers with an enthusiasm for novelty toys and/or children who enjoy warm company on a long flight.




The Paper Toy


Ideally to be used as a promotional tool which is both educational and entertaining for both kids and adults